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Asian Funeral Directors

Asian Funeral Directors

3.7(19 reviews)See reviews ↓·Birmingham

About the company

Asian Funeral Directors is a funeral director based in Birmingham. It specialises in Sikh and Hindu funerals and provides services for all religions and preferences. Team members can speak Punjabi and Hindi. The service room can accommodate funerals of up to 75 mourners.

The purpose-built funeral home is equipped with washing and dressing facilities. It is part of Dignity Funerals. It offers two funeral packages: the Attended Funeral and the Unattended Funeral. The service area includes Handsworth, West Bromwich, Smethwick, Hockley and wider Birmingham.

What customers say

Based on genuine customer reviews

Handsworth families describe a funeral service that handles both the practical and cultural dimensions of a send-off with care. Several reviewers highlight the range of options available, from floral tributes and streaming for relatives abroad to a gallery of photographs and time set aside for speeches, with changes accommodated without fuss. Sue and Satinder are named repeatedly for warmth, professionalism and sensitivity, particularly in ensuring that religious and cultural requirements are understood and respected. One family notes that nothing felt like too much trouble and that arrangements proceeded smoothly and gracefully from the first call.

The same staff are credited with calm support during a period of grief and with guiding relatives through decisions they had not previously faced. A recurring theme is the dignity with which the deceased are treated and the reassurance this gives to extended families. Reviewers also mention that the team remains contactable and responsive in the days around the ceremony, helping with the practicalities that arise. The funeral home, coffin supply and monument services connected with the branch come up in accounts of the arrangements made.

Coffin supplierFuneral directorFuneral homeMonument maker

Reviews

Reviews are taken from publicly available sources.

RG
Renka Gaddu19 August 2026

I was absolutely astonished by the lack of empathy. There was very little organisation, up until a point where I was chasing them for information and pretty much doing their job! When you’re grieving someone, you need someone reliable, responsive and compassionate - this is not the company. The evening before my dad’s funeral, the lady rang and demanded money otherwise they wouldn’t release his body. We had no problems paying, we had already paid half, they did not make clear when they needed the next payment. They also added on extra charges after the funeral which weren’t clear to us, anything to make more money from vulnerable people. During the actual funeral, there was no support given, just transportation of our dad, absolutely nothing else, again I was doing their job. To top it off, they put my dad’s flower outside our neighbours house instead of ours and then when asked to move them, they placed them next to a bin, disgusting behaviour. Please don’t put your loved ones in the hands of such awful people. Spend an extra 5 mins and find someone else.

PT
Pavandeep Tiwana15 July 2026

Asian Funeral Directors in Handsworth offered a very smooth graceful service and nothing was too much effort, Sue was wonderful, very helpful and it was a please dealing with her during this difficult time.

NP
Nick Parkash10 May 2026

We would like to thank Sue and the team at the Handsworth branch for the care, compassion, and professionalism shown during our mother’s funeral. As a Asian family, it was very important to us that the cultural and religious aspects of the funeral were understood and respected, and Sue handled everything with warmth, dignity, and genuine sensitivity throughout. During such a difficult time, her calm and supportive approach made a huge difference to our family. Everything was organised smoothly and respectfully, allowing us to give our mum the send-off she deserved. We are truly grateful and would highly recommend them.

SR
Sarbjit Raja25 March 2026

I cannot recommend Satinder enough for her warmth and professionalism in dealing with our family at a very difficult time. Thank you for your kindness and support.

KR
K R2 February 2026

Shambles! Such money grabbing place. My dad died, we was so emotional and not thinking but these guys ripped us off badly. Once all booked they just wanted more and more money. Even at the crematorium just rushing us on everything like there is no tomorrow, we all drained and sad but these guys just pushing us and told no notice it was finishing early. Guys avoid!!! Ref:00908-20206952-0

RK
Rohan Kumar1 December 2025

Really disappointed with this funeral director they provided a very poor service

VM
Vish Mehta26 October 2025

The service provided by the team from Asian Funeral Directors was carried out with grace, and we truly appreciated how well the team looked after our family during such a difficult time. Their support and professionalism in many aspects were comforting and reassuring. However, as a Gujarati family, we were deeply disappointed with the dressing of our beloved mum. The traditional saree was draped incorrectly, and the hospital tag was still left on her wrist. This attention to detail is something we expected to be handled with more care and understanding, especially given the cultural importance of these rituals. Additionally, the lady assisting us was quite abrupt and came across as rude, which added to our distress. We felt that more compassion and sensitivity should have been shown in such a delicate situation. Overall, while some parts of the service were handled well, the dressing and manner of communication were far below the standard we had hoped for.

Funeral directors in Birmingham compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 12 businesses in this category in Birmingham are compared.

RankProviderRatingReviewsOpen Sat.
1A Natural Undertaking★ 5,0128Yes
2Hickton Family Funeral Directors (Castle Bromwich)★ 5,050Yes
3Al-Akhirah | Muslim Funeral Directors Birmingham★ 5,040Yes
4William H Painter Funeral Directors and Memorial Masonry★ 4,9126Yes
5Funeral Services Birmingham★ 5,013Yes
12Asian Funeral Directors (this page)★ 3,719Yes
Contact
Working hours
Monday00:00–24:00
Tuesday00:00–24:00
Wednesday00:00–24:00
Thursday00:00–24:00
Friday00:00–24:00
Saturday00:00–24:00
Sunday00:00–24:00